CHANDIGARH: The Union I&B ministry's free-to-air channel on YouTube, which gives people access to historical recordings, research findings, movie trailers, IEC campaigns, photographs, live telecasts among other priceless data, is slowly catching on.
For those who love history, the channel is a veritable treasure trove, with nuggets like recordings of pre-Independence speeches by Maulana Azad and Mahatma Gandhi to Sardar Patel's February 12, 1949 address to the nation on communal harmony. A quirky video of a pigeon being caressed by Jawaharlal Nehru was the top trending video on the channel on Monday. The channel already has over 1000 subscribers and has registered over 93000 video views since its launch just over three months ago. The I&B ministry, which is in the midst of a major makeover, entered into a non-monetised content-sharing agreement with YouTube in September last year.
"There's a need to cater to the growing tech-savvy population of the country," said Union I&B minister Manish Tewari.
There are also links to obscure researches on chickpea (white chana) from Hyderabad institutes to a new prehistoric rock art site found in Wayanad (Kerala) in January earlier this year. The government is using the platform to give publicise its campaigns, too, such as Sarva Shiksha Abhiyan and Bharat Nirman.
The ministry is now in the process of upgrading it to a premium channel which will lead to better live streaming and seamless integration across all social media platforms.
Not just that, the channel has been bundled into an attractive customised app, called MIB, for Android smartphones and will have the same for Apple iOS, BlackBerry, and Windows-enabled smart-phones too.
I&B ministry's channel on YouTube catching people
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I&B ministry's channel on YouTube catching people
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I&B ministry's channel on YouTube catching people
